It literally is a battle arena in the sneaker market at the moment. Using influential celebrities seems to be the new marketing stratergy to target millions of people with just the click of an instagram post.
The already strong puma family is now to expand with Selena Gomez as its newly adopted ambassador. She’s got some pretty influential co-family with the likes of Rihanna, the Weeknd and Kylie Jenner already been signed, but lets not forget Selena is the most followed human on the planet.
This news comes just after the signing of Ariana Grande to Reebok. Could we be witnessing a hot battle between sneaker and sportswear superbrands ?? Shits about to get real ..
“I don’t depend on one area of my life to make me happy,” she told InStyle magazine when asked about her current relationship. “It’s really important for me to love and nourish my friends and family and to make sure that I never get influenced by a guy. I’ve wanted to be in a strong headspace for years, and I really wasn’t. Before, I was so young and easily influenced, and I’d feel insecure.” Selena’s lesson didn’t end there. “You want someone to add to your life, not to complete you, if that makes sense,” she continued. “I’m lucky because he’s more of a best friend than anything else.”