Rihanna just dropped these fire wedge boots, retailing at the high price of $450. But, in Rih style these bad boys hit the website just in time for christmas, so there will be some lucky girls this December. Is Rihanna going to try pushing into a more premium market? Only time will tell.
It literally is a battle arena in the sneaker market at the moment. Using influential celebrities seems to be the new marketing stratergy to target millions of people with just the click of an instagram post.
The already strong puma family is now to expand with Selena Gomez as its newly adopted ambassador. She’s got some pretty influential co-family with the likes of Rihanna, the Weeknd and Kylie Jenner already been signed, but lets not forget Selena is the most followed human on the planet.
Its no surprise that celebrity endorsement is a powerful entity for business, but with the recent sucsesses of Rihanna and Puma, sport brands are freaking out to grab the most influential talents around the world to not only represent the brands, but also to create full collections, most succsessfilly sneakers.
Joining Gigi Hadid and Amber Rose as the brand’s top women advocates, the deal is said to last for 12 months. Details of the contract are scarce, however, possible collaborations on clothing and footwear are suggested to arise, especially due to the success of other celebrity partnerships such as adidas with Kanye West
Rihanna and PUMA just made a massive annoucement. Via Instagram the sportswear giant and RiRi revealed a debut FENTY x PUMA collection will drop on September 6:
“As Creative Director, @badgalriri fuses her independent approach to music and fashion with the sport-driven design of PUMA. The result is fearless. The collection drops in 15 days. Start the countdown… #FENTYxPUMA”
Meanwhile our Bad Gal had a more direct message — ”COMING SOON! My #FENTYXPUMA debut collection drops September 6.” She’s given us Fenty Trainers and the now iconic PUMA Creepers – not to mention a cozy girl Fur Slide staple. Mark your calendars now.
Rihanna returns with yet another PUMA-collaborated Creeper — this one is unlike any other seen before. After applying patent to her last round of pairs, the Bad Gal now presents a camo-covered version. The pattern wraps the entire leather upper marbled in black, orange and browns while gold PUMA branding accents on the side panels. The laces match the thick gum outsole as well as the leather lining inside.
No word on a release date just yet, so stay tuned here for more details.