Kylie Jenner launches third Kylie Cosmetics Birthday Collection

“I can’t believe I’m about to 21!” says Kylie Jenner as she begins her trademark reveal of the Birthday Collection on her Instagram Story yesterday. “It’s definitely the most personal collection that I’ve done. I hope you guys love it. My birthday collections are super special to me, because the first collection I ever did was for my 19th birthday, so this is going to be my third annual birthday collection. My birthdays are kind of what set off collections for me.”

As the youngest Kardashian-Jenner sister turns 21, she is now legally able to drink alcohol in the US and the theme of the new collection is based on just that. With brightly coloured packaging starring a blonde Kylie eating birthday cupcakes and lounging in a ball bit bath tub amongst balloons and streamers, a red cup print lines the boxes and an array of product names allude to her new legal status. The 21 shades in her ‘Sipping Pretty’ eye-shadow pallet have names such as ‘Mimosa’, ‘Pour Decisions, ‘Martini Mama’ and ‘On The List’. It is her largest ever eye shadow pallet, offering a variety of colours including a gorgeous, bright fuchsia pink that we’re sure to see all over our Instagram feeds in the coming weeks. The collection also includes a new golden powder highlighter named ‘Champagne Showers’, a birthday lip trio consisting of ‘The After Party’ (a bright tangerine shade), ‘Shots’ (an iridescent gold/red) and ‘Victoria’, a brick red, thought to be named after Kylie Jenner’s assistant. There are also three new lip kits, ‘Twenty One’, ‘Baddie’ and ‘Tipsy’, six matte lipsticks and a liquid eye shadow trio with shades ‘Eat Cake’, ‘Born To Sparkle’ and ‘Fine Wine’.

The collection is set to launch online on Kylie’s birthday, August 6th but fans were able to shop the collection exclusively at the Kylie Cosmetics pop-up shop in the Westfield Century City shopping Mall in the LA area as of yesterday. Continuing the party theme, the pop-up shop featured a wall of red cups spelling out ‘Kylie’, ‘Kylie’ birthday balloons and a balloon ball pit. The Westfield pop up shop will remain open until August 18th.  Kylie recently spoke about her future plans to create a permanent physical store, wanting to give fans a ‘whole experience’. Having famously graced the most recent cover of Forbes Magazine, set to be the youngest self made billionaire, with her brain for business and influence on trends, it looks like this young lady is just getting started.  

How much are your favourite celebrities making from Instagram.

Kylie Jenner has been crowned the financial queen of Instagram, charging $1M for an Instagram, knocking her older sister Kim from the top of the list. Her social influence is extremely lucrative, and is unrelated to her $900M fortune built from her cosmetics line.

Sports influencer’s are on the rise, as Cristiano Ronaldo generates more Instagram value than Kim Kardashian and Beyoncé. Influencer statistics are gathered taking into consideration, followers, engagement and the amount that celebrity posts.

Last year, Jenner was charging $400,000 per post, but has pushed that up to $1M following her social growth booming, following behind her is Selena Gomez, who is considered the worlds most famous female, and recently broke Beyonce record for the fastest image to reach 1,000,000 likes in just 13 minutes! Selena rakes in $800,000 per post on her Instagram page alone.

Here is the full list:

Kylie Jenner — $1,000,000 per post
Selena Gomez — $800,000 per post
Cristiano Ronaldo — $750,000 per post
Kim Kardashian — $720,000 per post
Beyoncé Knowles — $700,000 per post
Dwayne “The Rock” Johnson — $650,000 per post
Justin Bieber — $630,000 per post
Neymar — $600,000 per post
Lionel Messi — $500,000 per post
Kendall Jenner — $500,000 per post

Kylie Jenner talks about her $900 Million USD fortune with Forbes Magazine.

This week, Forbes and the Kardashian/Jenner’s revealed the news that the clans youngest Kylie, was worth and estimated whopping $900 Million USD with her brand “Kylie Cosmetics” making the cover of Forbes “American Women Billionaires” issue.

Congratulations is of course in order, but lets not forget the power of her commerce influence, coupled with the upfront investment she could secure simply because she was already very wealthy.

A friendly reminder to all the young and ambitions female entrepreneurs out there, there are multiple paths to success, each can’t be compared, but regardless of Kylie’s huge success, its surely tarnished by the easy route set up for her, and the lack of obstacles removed by her brand, and her Momager Kris Jenner.

Watch Kylie talk about her fortune here:

Here’s how much money Kylie Cosmetics makes in a day!


How the Kardashians turned a Sex Tape into a Billion-Dollar Brand.


Since starting in 2007, the American reality television series, Keeping Up With the Kardashians has since turned into a global empire, as it now airs in 167 countries, featured nine spinoffs and ranks as one of the nation’s top-rated TV series since 2010 — not to mention, the notorious sex tape that was made public between Kim and her ex, Ray J in 2007 that also helped catapult the show’s popularity.

Additionally, the family has spanned into the world of fashion and lifestyle with one boutique in the Valley, a combined social media reach of 700 million-plus, five profitable apps and receiving millions of dollars from a variety of endorsement deals, products and appearances.

The Hollywood Reporter delves into how all of this came about, as they speak to the stars and producers of the mega franchise in a recent interview.

Here are a few takeaways that we learned from the conversation.

…how their lives were like before the show, and how the idea began. 

Kris Jenner (star, executive producer) “Before the show, I was managing Bruce’s speaking career and personal appearances.”

Kim Kardashian (star, executive producer) “I was going to [Pierce College], and after school I would go work the cash register at our store, Dash. This all happened when I was 27 …”

Kendall Jenner (star) “That’s so crazy because I’m not even 27. We’ve lived the same amount of time of the same thing, but I’m not even the age you were when you started.”

Ryan Seacrest (executive producer) “Everyone was talking about The Osbournes, and I said to my development executive Eliot [Goldberg], “Let’s try to find something in this world and take it to E!””

Kourtney Kardashian (star, executive producer) “We had talked to producers about doing a show about the three of us running the store, Dash, where Khloe and I would do the day-to-day, and Kim would come in as a stylist. It didn’t go anywhere.”

Ted Harbert (then-CEO of E! Networks) “Just like anybody else, I knew of the family through [O.J. Simpson attorney] Robert Kardashian. There was a bit of the stuff with Kim hanging around Paris Hilton and, of course, the fun with Ray J [who made a sex tape with Kim]. That was sort of world news.”

Damla Dogan (senior vp development & programming, E!) “They were just crossing over into pop culture territory, especially Kim. She had a look that wasn’t on TV at the time. She wasn’t stick thin, and that was relatable.”

…on launching nine spinoffs.

Seacrest “We had a successful mother ship and we thought, “Let’s try a spinoff.” They were opening a Dash store in Miami, so that gave us a premise [Kourtney & Kim Take Miami]. I got a call from Jeff Shell, who was under Steve Burke at Comcast, which owned E! before the NBC merger. He said, “Should we be investing in spinoffs?” I told him, “I’ll take the risk.””

Harbert “A couple of years in, I said, “Wait until Kylie and Kendall are 18 years old, then there’s a whole new generation of shows that can supply the schedule for years.” (Life of Kylie premiered Aug. 6 to solid ratings.)

Kylie Jenner (star) “I feel like I’ve been hiding myself and my personal life for a really long time, so I thought it was time to do this show and hopefully be a little more understood.”

Khloe “I never wanted to do Khloe & Lamar [which ran for two seasons in 2011 and 2012]; my ex-husband did. He sold it to E!, and I let it happen because I wanted him to be happy. I was the one who canceled it. It was way too much.” (Odom was hospitalized in 2015 after being found unconscious at a Nevada brothel. The couple divorced in 2016.)

…on Bruce Jenner announcing that he would begin living as a woman.

Kim “The most difficult thing [to film] was probably Caitlyn’s transition and just seeing my mom and Khloe having such a hard time. We never really edited content before, but we did edit a bit of Khloe’s reaction just because she was so upset.”

Khloe “If I act a certain way, I act a certain way, but I just knew in my head this needed to be a four-hour episode. This is so real, and I want to ask every question I have, but also I want honest answers.”

Kylie “At the time, I didn’t think, “Oh, this is going to make pop culture history.” I had different things on my mind, because this was my reality, and this is my dad.”

For more, head on over to The Hollywood Reporter to the read the detailed interview in its entirety.