Fendi & Gucci crowned top brands in new report.

A few months ago, Balenciaga was holding the crown as the top brand in fashion. With heavy branding pushing the forefront of current trends, brands are cashing in and pushing branding, resulting in boosted sales. Gucci is now reigning, with a string of desirable accessories and sneakers work by younger clients, the brand now firmly holds the top spot. Items such as the Gucci GG belt, are worn in all areas of a fashionable lifestyle, with a confident empathises on the brands style, leaving consumers hoping to collect more of each collection that in previous years.



Following behind Gucci are Off-White™, Balenciaga, Givenchy and Dolce & Gabbana. Virgil Abloh‘s recently unveiled collaborations with RIMOWA and Converse exemplify how the brand has stayed in the number two slot while Clare Waight Keller‘s custom gown worn by Meghan Markle for the Royal Wedding boosted Givenchy to its number three spot.

GUCCI aint fucking around with amazing “Utopian Fantasy” campaign

Inspired by the beauty of historical artworks and the intricate narratives of such paintings, Gucci has unveiled its Spring/Summer 2018 campaign dubbed “Utopian Fantasy.” Featuring the work of Spanish artist and illustrator Ignasi Monreal, each stunning tableau incorporates the three elements of earth, sea and sky. From mermaids to animal hybrids, each photorealist piece is an invitation to enter a world filled with the uncanny and the sublime.

Complementing the elements of sensuality and mystique are also, of course, the fashion houses’s latest collection. Highlights from the forthcoming program include a sequin-embellished sweater, velvet blazers, monogram-printed frocks and more.


The Gucci summer ‘it’ bag.

Velvet is back, and expected to be bigger than ever, and Gucci are choosing to waste no time jumping on the trend, and are now leading the way in the luxe accessory velvet trend. 

Their new ‘Marmont Belt Bag’ is the IT festivle accessory that everybody wants, Alessandro Michele brought the fanny pack back with his Marmont Belt Bag in leather earlier this year. He adds another iteration to the lineup, covering the round pouch in a plush, blue velvet. A matching tonal belt makes the bag easily adjustable, while the double ‘G’ detailing on the front is the finishing touch.

SHOP NOW – $980 USD at Gucci.