Diversity at an all time high in the fashion industry.

As the hectic fashion week cycle came to an end. It became apparent that new and exciting paths are been forged for creatives all around the world. The fashion industry is often considered the connecting industry, that connects the creative industries together.  For this reason, it is often looked upon for guidance and inspiration. This fashion week cycle showed that diversity is at the forefront of the minds of the powers that be behind the major brands and labels. The change, most evident at New York Fashion Week, here was representation of almost every color, as well as many sizes, ages and identities throughout the season.

But what was noticeable, was this diversity didn’t reach the front rows of the shows, showing that although this world stage offers a great chance to lead by example, the people funding and pushing this mega industry remain exactly the same. Although there’s been a huge improvement when it comes to diversity on the runway, it is time that the importance of representation is considered across all divisions and realms of fashion.

Lady Gaga surpasses Cardi B as the best-selling female artist.

Following the release of the “A Star Is Born” soundtrack, Lady Gaga has surpassed fellow New Yorker Cardi B as the best selling female artist. Cardi B dropped her album “Invasion Of Privacy” to critical acclaim earlier on this year.

Lady Gaga proving she is a triple threat with her Oscar worthy acting perormance in “A Star Is Born” released the song shallow a few days ago, and it has already racked up 15,000,000 streams on Spotify alone!

Rihanna is dropping a reggae album and everyone is freaking out.

Yes you read correctly. Rolling Stones have confirmed that over 500 song submissions have been made from Jamaican producers and songwriters all bidding to make it onto Rihanna’s new album, fans of course are freaking out, as new music is overdue, and after all this is Rihanna, its going to be dope.

The album will be a blend of of Caribbean dancehall music and reggae, nightclubs around the world are going to have a field day, and excitement is in the air.

An anonymous source has told Truffle

“Every artist, every producer, every songwriter in Jamaica or of Jamaican descent has been working on [Rihanna’s album] and has little snippets of publishing or production credits on it.”

“Their whole thing was, ‘Yo, we’re gonna make this [album] real dancehall, [real] Caribbean. Rihanna is Bajan, so let’s make this a full project like that. To me, it hasn’t been going that way. They’re kind of mixing it up, putting in the pop. If the reggae artists and producers won’t get the chance on the pop album, at least let us survive on the dancehall album. They’re changing up the direction continuously.”

Artists around the world are scrambling for the left over tracks that didn’t make the cut, and industry professionals confirm that when Rihanna drops this album, the needle will turn and and Jamaican pop will dominate the charts!

We are pretty buzzed!

All proceeds from Balmain x Beyoncé to go to UNCF charity

Back in April, Beyoncé wowed us all with the iconic ‘Beychella’ performance. Together with her marching band and backup dancers, Beyoncé created the historically black college and university (HBCU) experience with a varsity themed performance. Her pink and yellow sorority style outfits were designed by Balmain’s creative director Olivier Rousteing and are now available as part of the Balmain x Beyonce collection which launched on Saturday. 

The collection, which is already partly sold out, includes t-shirts, hoodies and cropped hoodies sporting the BΔK lettering, with prices ranging from £225 to £650. All proceeds from the collection will be used to help fund the work of the United Negro College Fund, which is the United States’ largest minority education organisation. Founded in 1944, the UNCF’s goal is to ‘increase the total annual number of African American college graduates by focusing on activities that ensure more students are college-ready, enrol in college and persist to graduation’. As Beyoncé’s legacy becomes more and more philanthropic, it is no surprise that she would want to give back to the black community that inspired her latest feat. 


In a statement, Olivier Rousteing explained: “It’s a strong message, and I’m really proud to be a part of that. This to me feels really emotional because, as you know, I’m of mixed race. I’m black and my parents are white. I grew up in France without having a real identification of being black and being an adult. I couldn’t see myself in the future, in a way, because there were not so many people in the ’80s or early ’90s that could show me a direction. For me, working with Beyoncé, it’s more than only music. It’s about history, working with a woman that’s going to be part of the history and has made her own revolution, not only in music, not only in fashion. She is an icon to an entire generation and so many more generations can follow the steps of Beyoncé and say, ‘You give us hope, you make us dream’. The donation was the main goal of this collaboration. We don’t forget where we come from. This is really, really important – I come from an orphanage, you know. I think there is something really emotional about our collaboration. What I learned the whole time working with Beyoncé is that fashion is a really, really small world, and music is a really big global world, and when music and fashion meet each other, it becomes a strong world together. An entire nation.”

The collection is available at Balmain’s London store as well as balmain.com, beyonce.com and other online retailers. 

Harvey Weinstein says “Everyone Does It” after admitting offering jobs “In exchange for sex”

Hundreds of women have come forward over recent months, accusing Harvey, the movie mogul of sexual assault, harassment and even rape. After long legal battles, Weinstein has continued to lay lie upon lie, but as time moves forward cracks are showing and Harvey is talking more.

As things. heat up, he has given an interview to “The Spectator” magazine in which he has admitted offering jobs for sex, and later added that “Everyone does it”.

“Yes, I did offer them acting jobs in exchange for sex, but so did and still does everyone,” Weinstein told the magazine. “But I never, ever forced myself on a single woman.”

He moved on to say that he was born poor, ugly and jewish, and power got to his head, as women would look at him differently.

More and more women and celebrities continue to come forward, to join the recent Hollywood movement #metoo leaving us wondering, how many areas of modern life are yet to have the magnifying glass upon them.

The shocking size of Disney Media’s empire of influence.

Disney of course is known by nearly every human on the planet, sugar coated in cute animations, publications, movies, tv shows and of course the magical kingdoms they have created around the globe to bring children together in their favourite Disney realities.

But its easy to forget the sheer amount of influence and  reach this brand has as one of the world’s biggest media conglomerates. Disney owns a vast network of media brands, all of which will one way or another directly reach your subconscious every single day of your life, scary right? Information that is all around us, is quite literally owned, and/or distributed by a very small amount of corporations.

In recent times, Disney has acquired Marvel studios and Lucas Film, and started to strip all its content off competitors streaming services such as Netflix.

This insane infographic, really highlights Disney’s influence:


Kylie Jenner talks about her $900 Million USD fortune with Forbes Magazine.

This week, Forbes and the Kardashian/Jenner’s revealed the news that the clans youngest Kylie, was worth and estimated whopping $900 Million USD with her brand “Kylie Cosmetics” making the cover of Forbes “American Women Billionaires” issue.

Congratulations is of course in order, but lets not forget the power of her commerce influence, coupled with the upfront investment she could secure simply because she was already very wealthy.

A friendly reminder to all the young and ambitions female entrepreneurs out there, there are multiple paths to success, each can’t be compared, but regardless of Kylie’s huge success, its surely tarnished by the easy route set up for her, and the lack of obstacles removed by her brand, and her Momager Kris Jenner.

Watch Kylie talk about her fortune here:

Ariana shifts a gear, as she prepares to launch her career to the next level.

As the release of her new album “Sweetener” is quickly approaching, Grande has released a new track titled “God is a woman” adding a new layer to the Ariana brand, and she shifts her creative and visual presence in the industry into more mature and substantial arena.

After a turbulent few months for the star, loved and listened to by a mix of audiences around the world. There is a presence in the air that this album may began a new wave of artistry for the young and influential singer.

Listen to her latest track here now:

Why does the popular culture domino effect, influence us so much?



Its 2018, and we are swamped by new content everyday. From art, music, books, movies, and the trendy gem of binge worthy tv series. What do you do, your brain cant consume it all, yet your so desperate to stay in the loop. You need to know who’s screwing who in Westoros, which Kardashian is or isn’t pregnant, when the next Supreme drop is happening and if Elio & Oliver will ever see each other again (off subject how amazing was 2017’s Sundance film festival films?)

As days roll into weeks, technology enables us to consume more and more content, Netflix released that in 2017 1-billion hours of content were streamed a week! And most millennial’s streamed at least 30 days worth of music on the major music streaming services, making you wonder, how much information did we consume, without realising?

In this article I want to ask a very simple question, Why does the popular culture domino effect, influence us all so much? Don’t understand the question? Let me break it down for you:

A new show comes out, the hype is so intense, media companies around the globe are payed unimaginable sums of money to promote this new show. The show is … ok. Rotten Tomatoes starts giving each episode a 99-100% rating, making you think, well this show must be the shit, and I guess Susan who I see once a week at Starbucks also said it was a pretty good watch.

So you dive in, you watch the content, the content designed to make you feel like you are being stimulated, when in fact your brain is slowly turning to mush .. oh wait, I’m getting too deep too fast, but wait, thats exactly what the show is doing. 

You start speaking with other people, and they happen to mention the same show BOOM you can relate, you start a discussion, and other people over hear your conversation, the ball is rolling, everybody is now talking about the “IT” show. 

But whats really happening here? If you take a step back and look at these shows from a different angle, they really aren’t that great. But you enjoyed watching them so now you are confused? Oh wait, I spent 3 hours of my day watching a show, that diluted violence, and had limited if non underlining messages or themes to really stimulate my brain. 

Am I sounding a little over the top? Look at it from a different way, and this is just using one of the many media platforms as an example, note this doesn’t include music streaming and social media time:

X amount of people – Watching 52-billion hours of Netflix content a year  


X amount of people – NOT communicating with each other – NOT stimulating their brains – NOT realising they are slowly been influenced in negative ways.

See the issue? With or without realising it, the “Popular culture domino effect, directly influences you and your habits regardless how much or little you wish to comply”

Now lets spin a positive onto this idea, and hopefully an idea you can take away with you after reading this. What if those 52 billion hours were spent on philanthropy, research, charity, education, debate, social enterprise. What if those hours were spent talking with each other, loving each other, and contributing to real change! Now that would make a beautiful new TV show.