A few months ago, Balenciaga was holding the crown as the top brand in fashion. With heavy branding pushing the forefront of current trends, brands are cashing in and pushing branding, resulting in boosted sales. Gucci is now reigning, with a string of desirable accessories and sneakers work by younger clients, the brand now firmly holds the top spot. Items such as the Gucci GG belt, are worn in all areas of a fashionable lifestyle, with a confident empathises on the brands style, leaving consumers hoping to collect more of each collection that in previous years.
Following behind Gucci are Off-White™, Balenciaga, Givenchy and Dolce & Gabbana. Virgil Abloh‘s recently unveiled collaborations with RIMOWA and Converse exemplify how the brand has stayed in the number two slot while Clare Waight Keller‘s custom gown worn by Meghan Markle for the Royal Wedding boosted Givenchy to its number three spot.