Ariana shifts a gear, as she prepares to launch her career to the next level.

As the release of her new album “Sweetener” is quickly approaching, Grande has released a new track titled “God is a woman” adding a new layer to the Ariana brand, and she shifts her creative and visual presence in the industry into more mature and substantial arena.

After a turbulent few months for the star, loved and listened to by a mix of audiences around the world. There is a presence in the air that this album may began a new wave of artistry for the young and influential singer.

Listen to her latest track here now:

Battle of the sports brands. Selena Vs Ariana.

It literally is a battle arena in the sneaker market at the moment. Using influential celebrities seems to be the new marketing stratergy to target millions of people with just the click of an instagram post.

The already strong puma family is now to expand with Selena Gomez as its newly adopted ambassador. She’s got some pretty influential co-family with the likes of Rihanna, the Weeknd and Kylie Jenner already been signed, but lets not forget Selena is the most followed human on the planet.

This news comes just after the signing of Ariana Grande to Reebok. Could we be witnessing a hot battle between sneaker and sportswear superbrands ?? Shits about to get real ..

Reebok to recreate Rihanna Puma success with Ariana Grande.

Its no surprise that celebrity endorsement is a powerful entity for business, but with the recent sucsesses of Rihanna and Puma, sport brands are freaking out to grab the most influential talents around the world to not only represent the brands, but also to create full collections, most succsessfilly sneakers. 

Joining Gigi Hadid and Amber Rose as the brand’s top women advocates, the deal is said to last for 12 months. Details of the contract are scarce, however, possible collaborations on clothing and footwear are suggested to arise, especially due to the success of other celebrity partnerships such as adidas with Kanye West

Ariana Grande Hosts Benefit Concert In Manchester.

Last Friday, Ariana Grande finally broke her silence and addressed the horrific attack that took place at her Manchester concert on May 22. “I am sorry for the pain and fear that you must be feeling and for the trauma that you, too, must be experiencing,” the songstress wrote in a heartfelt letter. “We won’t let this divide us. We won’t let hate win.”

In honor of the victims and their families, the Dangerous Woman singer now confirms that she’ll return to Manchester to hold a benefit concert. Dubbed “One Love Manchester,” the show will be held at the Emirates Old Trafford venue on June 4. According to WWD, the pop star will be joined by the likes of Katy Perry, Miley Cyrus, Justin Bieber, Pharrell Williams and Coldplay.

While prices have yet to be revealed, you can expect to purchase tickets online beginning June 1. Proceeds will go directly to the British Red Cross Society’s Manchester Emergency Fund to support victims of the Manchester bombing.