Its 2018, and we are swamped by new content everyday. From art, music, books, movies, and the trendy gem of binge worthy tv series. What do you do, your brain cant consume it all, yet your so desperate to stay in the loop. You need to know who’s screwing who in Westoros, which Kardashian is or isn’t pregnant, when the next Supreme drop is happening and if Elio & Oliver will ever see each other again (off subject how amazing was 2017’s Sundance film festival films?)
As days roll into weeks, technology enables us to consume more and more content, Netflix released that in 2017 1-billion hours of content were streamed a week! And most millennial’s streamed at least 30 days worth of music on the major music streaming services, making you wonder, how much information did we consume, without realising?
In this article I want to ask a very simple question, Why does the popular culture domino effect, influence us all so much? Don’t understand the question? Let me break it down for you:
A new show comes out, the hype is so intense, media companies around the globe are payed unimaginable sums of money to promote this new show. The show is … ok. Rotten Tomatoes starts giving each episode a 99-100% rating, making you think, well this show must be the shit, and I guess Susan who I see once a week at Starbucks also said it was a pretty good watch.
So you dive in, you watch the content, the content designed to make you feel like you are being stimulated, when in fact your brain is slowly turning to mush .. oh wait, I’m getting too deep too fast, but wait, thats exactly what the show is doing.
You start speaking with other people, and they happen to mention the same show BOOM you can relate, you start a discussion, and other people over hear your conversation, the ball is rolling, everybody is now talking about the “IT” show.
But whats really happening here? If you take a step back and look at these shows from a different angle, they really aren’t that great. But you enjoyed watching them so now you are confused? Oh wait, I spent 3 hours of my day watching a show, that diluted violence, and had limited if non underlining messages or themes to really stimulate my brain.
Am I sounding a little over the top? Look at it from a different way, and this is just using one of the many media platforms as an example, note this doesn’t include music streaming and social media time:
X amount of people – Watching 52-billion hours of Netflix content a year
X amount of people – NOT communicating with each other – NOT stimulating their brains – NOT realising they are slowly been influenced in negative ways.
See the issue? With or without realising it, the “Popular culture domino effect, directly influences you and your habits regardless how much or little you wish to comply”
Now lets spin a positive onto this idea, and hopefully an idea you can take away with you after reading this. What if those 52 billion hours were spent on philanthropy, research, charity, education, debate, social enterprise. What if those hours were spent talking with each other, loving each other, and contributing to real change! Now that would make a beautiful new TV show.