Diversity at an all time high in the fashion industry.

As the hectic fashion week cycle came to an end. It became apparent that new and exciting paths are been forged for creatives all around the world. The fashion industry is often considered the connecting industry, that connects the creative industries together.  For this reason, it is often looked upon for guidance and inspiration. This fashion week cycle showed that diversity is at the forefront of the minds of the powers that be behind the major brands and labels. The change, most evident at New York Fashion Week, here was representation of almost every color, as well as many sizes, ages and identities throughout the season.

But what was noticeable, was this diversity didn’t reach the front rows of the shows, showing that although this world stage offers a great chance to lead by example, the people funding and pushing this mega industry remain exactly the same. Although there’s been a huge improvement when it comes to diversity on the runway, it is time that the importance of representation is considered across all divisions and realms of fashion.

Fendi & Gucci crowned top brands in new report.

A few months ago, Balenciaga was holding the crown as the top brand in fashion. With heavy branding pushing the forefront of current trends, brands are cashing in and pushing branding, resulting in boosted sales. Gucci is now reigning, with a string of desirable accessories and sneakers work by younger clients, the brand now firmly holds the top spot. Items such as the Gucci GG belt, are worn in all areas of a fashionable lifestyle, with a confident empathises on the brands style, leaving consumers hoping to collect more of each collection that in previous years.



Following behind Gucci are Off-White™, Balenciaga, Givenchy and Dolce & Gabbana. Virgil Abloh‘s recently unveiled collaborations with RIMOWA and Converse exemplify how the brand has stayed in the number two slot while Clare Waight Keller‘s custom gown worn by Meghan Markle for the Royal Wedding boosted Givenchy to its number three spot.

All proceeds from Balmain x Beyoncé to go to UNCF charity

Back in April, Beyoncé wowed us all with the iconic ‘Beychella’ performance. Together with her marching band and backup dancers, Beyoncé created the historically black college and university (HBCU) experience with a varsity themed performance. Her pink and yellow sorority style outfits were designed by Balmain’s creative director Olivier Rousteing and are now available as part of the Balmain x Beyonce collection which launched on Saturday. 

The collection, which is already partly sold out, includes t-shirts, hoodies and cropped hoodies sporting the BΔK lettering, with prices ranging from £225 to £650. All proceeds from the collection will be used to help fund the work of the United Negro College Fund, which is the United States’ largest minority education organisation. Founded in 1944, the UNCF’s goal is to ‘increase the total annual number of African American college graduates by focusing on activities that ensure more students are college-ready, enrol in college and persist to graduation’. As Beyoncé’s legacy becomes more and more philanthropic, it is no surprise that she would want to give back to the black community that inspired her latest feat. 


In a statement, Olivier Rousteing explained: “It’s a strong message, and I’m really proud to be a part of that. This to me feels really emotional because, as you know, I’m of mixed race. I’m black and my parents are white. I grew up in France without having a real identification of being black and being an adult. I couldn’t see myself in the future, in a way, because there were not so many people in the ’80s or early ’90s that could show me a direction. For me, working with Beyoncé, it’s more than only music. It’s about history, working with a woman that’s going to be part of the history and has made her own revolution, not only in music, not only in fashion. She is an icon to an entire generation and so many more generations can follow the steps of Beyoncé and say, ‘You give us hope, you make us dream’. The donation was the main goal of this collaboration. We don’t forget where we come from. This is really, really important – I come from an orphanage, you know. I think there is something really emotional about our collaboration. What I learned the whole time working with Beyoncé is that fashion is a really, really small world, and music is a really big global world, and when music and fashion meet each other, it becomes a strong world together. An entire nation.”

The collection is available at Balmain’s London store as well as balmain.com, beyonce.com and other online retailers. 

The Gucci summer ‘it’ bag.

Velvet is back, and expected to be bigger than ever, and Gucci are choosing to waste no time jumping on the trend, and are now leading the way in the luxe accessory velvet trend. 

Their new ‘Marmont Belt Bag’ is the IT festivle accessory that everybody wants, Alessandro Michele brought the fanny pack back with his Marmont Belt Bag in leather earlier this year. He adds another iteration to the lineup, covering the round pouch in a plush, blue velvet. A matching tonal belt makes the bag easily adjustable, while the double ‘G’ detailing on the front is the finishing touch.

SHOP NOW – $980 USD at Gucci.


Muva explains all — take notes.

Amber Rose wrote the book on How to Be a Bad Bitch — literally. She’s become a no-holds-barred figure for female empowerment who’s as unapologetically bold as her platinum buzz-cut signature, and with a new Missguided campaign as her platform, Muva presents her seven-step lesson to loving yourself.

The women’s retailer tapped Amber as the face of the Fall/Winter 2016 collection — the pieces, styled by Soki Mak, match her own sex appeal and playfulness captured by Louie Banks. How does she do it? “Being a bad bitch means being the creator of your own destiny, having your finances in order and being you,” she explains. Watch her crash course below.



Start the countdown now…

Rihanna and PUMA just made a massive annoucement. Via Instagram the sportswear giant and RiRi revealed a debut FENTY x PUMA collection will drop on September 6:

“As Creative Director, @badgalriri fuses her independent approach to music and fashion with the sport-driven design of PUMA. The result is fearless. The collection drops in 15 days. Start the countdown… #FENTYxPUMA”

Meanwhile our Bad Gal had a more direct message — ”COMING SOON! My #FENTYXPUMA debut collection drops September 6.” She’s given us Fenty Trainers and the now iconic PUMA Creepers – not to mention a cozy girl Fur Slide staple. Mark your calendars now.


On the year’s biggest edition, Delevingne is an actress, not model.

Cara Delevingne covers British Vogue’s September edition once again. This issue marks the model-turned-actress’ fourth solo outing and fifth cover since March 2013. With Suicide Squad‘s release on the horizon, she opened up: “I act for love. I give it my all. I would probably still do it even if I wasn’t paid at all.” But Delevingne is quick to address gender pay discrimination:

“But in terms of equal pay I need to be paid the same as the guy who has equal billing with me. Otherwise I won’t do it because if you accept less, you’re just letting everyone else down and continuing the cycle.”
The Mario Testino-lensed feature also hears about her relationship with St. Vincent – there’s been rumors about an engagement and this admission holds a significant weight:

“I’m completely in love…Before, I didn’t know what love was – real love. I didn’t understand the depth of it. I always used to think it was you against the world. Now I know the meaning of life is love. Whether that’s for yourself or for the world or your partner.”
Vogue UK’s September issue hits stands on August 4.


Gigi Hadid returns as the face of another Versace campaign, this time for Dylan Blue for men. The Italian fashion house presents visuals for the newly launched fragrance featuring the 21-year-old model — she’s a badass kickboxer adored, and yet unattainable by all. She stars alongside peers Ala Jouban and Trevor Signorino, as well as fighters Nic Thompson and Adam con Rothfelder among others.

“I love how Dylan Blue captures such an evocative world of Versace masculinity. I have always believed men should be strong, passionate, proud, expressive, unafraid,” Donatella Versace told WWD. But in the above short film shot by Bruce Weber, star Gigi is all of those things and more, because power knows no gender.