Kylie Jenner launches third Kylie Cosmetics Birthday Collection

“I can’t believe I’m about to 21!” says Kylie Jenner as she begins her trademark reveal of the Birthday Collection on her Instagram Story yesterday. “It’s definitely the most personal collection that I’ve done. I hope you guys love it. My birthday collections are super special to me, because the first collection I ever did was for my 19th birthday, so this is going to be my third annual birthday collection. My birthdays are kind of what set off collections for me.”

As the youngest Kardashian-Jenner sister turns 21, she is now legally able to drink alcohol in the US and the theme of the new collection is based on just that. With brightly coloured packaging starring a blonde Kylie eating birthday cupcakes and lounging in a ball bit bath tub amongst balloons and streamers, a red cup print lines the boxes and an array of product names allude to her new legal status. The 21 shades in her ‘Sipping Pretty’ eye-shadow pallet have names such as ‘Mimosa’, ‘Pour Decisions, ‘Martini Mama’ and ‘On The List’. It is her largest ever eye shadow pallet, offering a variety of colours including a gorgeous, bright fuchsia pink that we’re sure to see all over our Instagram feeds in the coming weeks. The collection also includes a new golden powder highlighter named ‘Champagne Showers’, a birthday lip trio consisting of ‘The After Party’ (a bright tangerine shade), ‘Shots’ (an iridescent gold/red) and ‘Victoria’, a brick red, thought to be named after Kylie Jenner’s assistant. There are also three new lip kits, ‘Twenty One’, ‘Baddie’ and ‘Tipsy’, six matte lipsticks and a liquid eye shadow trio with shades ‘Eat Cake’, ‘Born To Sparkle’ and ‘Fine Wine’.

The collection is set to launch online on Kylie’s birthday, August 6th but fans were able to shop the collection exclusively at the Kylie Cosmetics pop-up shop in the Westfield Century City shopping Mall in the LA area as of yesterday. Continuing the party theme, the pop-up shop featured a wall of red cups spelling out ‘Kylie’, ‘Kylie’ birthday balloons and a balloon ball pit. The Westfield pop up shop will remain open until August 18th.  Kylie recently spoke about her future plans to create a permanent physical store, wanting to give fans a ‘whole experience’. Having famously graced the most recent cover of Forbes Magazine, set to be the youngest self made billionaire, with her brain for business and influence on trends, it looks like this young lady is just getting started.  

How much are your favourite celebrities making from Instagram.

Kylie Jenner has been crowned the financial queen of Instagram, charging $1M for an Instagram, knocking her older sister Kim from the top of the list. Her social influence is extremely lucrative, and is unrelated to her $900M fortune built from her cosmetics line.

Sports influencer’s are on the rise, as Cristiano Ronaldo generates more Instagram value than Kim Kardashian and Beyoncé. Influencer statistics are gathered taking into consideration, followers, engagement and the amount that celebrity posts.

Last year, Jenner was charging $400,000 per post, but has pushed that up to $1M following her social growth booming, following behind her is Selena Gomez, who is considered the worlds most famous female, and recently broke Beyonce record for the fastest image to reach 1,000,000 likes in just 13 minutes! Selena rakes in $800,000 per post on her Instagram page alone.

Here is the full list:

Kylie Jenner — $1,000,000 per post
Selena Gomez — $800,000 per post
Cristiano Ronaldo — $750,000 per post
Kim Kardashian — $720,000 per post
Beyoncé Knowles — $700,000 per post
Dwayne “The Rock” Johnson — $650,000 per post
Justin Bieber — $630,000 per post
Neymar — $600,000 per post
Lionel Messi — $500,000 per post
Kendall Jenner — $500,000 per post

The shocking size of Disney Media’s empire of influence.

Disney of course is known by nearly every human on the planet, sugar coated in cute animations, publications, movies, tv shows and of course the magical kingdoms they have created around the globe to bring children together in their favourite Disney realities.

But its easy to forget the sheer amount of influence and  reach this brand has as one of the world’s biggest media conglomerates. Disney owns a vast network of media brands, all of which will one way or another directly reach your subconscious every single day of your life, scary right? Information that is all around us, is quite literally owned, and/or distributed by a very small amount of corporations.

In recent times, Disney has acquired Marvel studios and Lucas Film, and started to strip all its content off competitors streaming services such as Netflix.

This insane infographic, really highlights Disney’s influence:


Kylie Jenner talks about her $900 Million USD fortune with Forbes Magazine.

This week, Forbes and the Kardashian/Jenner’s revealed the news that the clans youngest Kylie, was worth and estimated whopping $900 Million USD with her brand “Kylie Cosmetics” making the cover of Forbes “American Women Billionaires” issue.

Congratulations is of course in order, but lets not forget the power of her commerce influence, coupled with the upfront investment she could secure simply because she was already very wealthy.

A friendly reminder to all the young and ambitions female entrepreneurs out there, there are multiple paths to success, each can’t be compared, but regardless of Kylie’s huge success, its surely tarnished by the easy route set up for her, and the lack of obstacles removed by her brand, and her Momager Kris Jenner.

Watch Kylie talk about her fortune here: