Kylie Jenner launches third Kylie Cosmetics Birthday Collection

“I can’t believe I’m about to 21!” says Kylie Jenner as she begins her trademark reveal of the Birthday Collection on her Instagram Story yesterday. “It’s definitely the most personal collection that I’ve done. I hope you guys love it. My birthday collections are super special to me, because the first collection I ever did was for my 19th birthday, so this is going to be my third annual birthday collection. My birthdays are kind of what set off collections for me.”

As the youngest Kardashian-Jenner sister turns 21, she is now legally able to drink alcohol in the US and the theme of the new collection is based on just that. With brightly coloured packaging starring a blonde Kylie eating birthday cupcakes and lounging in a ball bit bath tub amongst balloons and streamers, a red cup print lines the boxes and an array of product names allude to her new legal status. The 21 shades in her ‘Sipping Pretty’ eye-shadow pallet have names such as ‘Mimosa’, ‘Pour Decisions, ‘Martini Mama’ and ‘On The List’. It is her largest ever eye shadow pallet, offering a variety of colours including a gorgeous, bright fuchsia pink that we’re sure to see all over our Instagram feeds in the coming weeks. The collection also includes a new golden powder highlighter named ‘Champagne Showers’, a birthday lip trio consisting of ‘The After Party’ (a bright tangerine shade), ‘Shots’ (an iridescent gold/red) and ‘Victoria’, a brick red, thought to be named after Kylie Jenner’s assistant. There are also three new lip kits, ‘Twenty One’, ‘Baddie’ and ‘Tipsy’, six matte lipsticks and a liquid eye shadow trio with shades ‘Eat Cake’, ‘Born To Sparkle’ and ‘Fine Wine’.

The collection is set to launch online on Kylie’s birthday, August 6th but fans were able to shop the collection exclusively at the Kylie Cosmetics pop-up shop in the Westfield Century City shopping Mall in the LA area as of yesterday. Continuing the party theme, the pop-up shop featured a wall of red cups spelling out ‘Kylie’, ‘Kylie’ birthday balloons and a balloon ball pit. The Westfield pop up shop will remain open until August 18th.  Kylie recently spoke about her future plans to create a permanent physical store, wanting to give fans a ‘whole experience’. Having famously graced the most recent cover of Forbes Magazine, set to be the youngest self made billionaire, with her brain for business and influence on trends, it looks like this young lady is just getting started.  

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