Snap inc the parent company of Snapchat, just plummeted by over 1 billion dollars!! and industry professionals believe Kylie Jenner is to blame, after she threw some shade via Twitter at the company.
Since the launch of Snapchat, Kylie Jenner has been the most influential female using the platform, with millions of people around the planet logging in to see what Jenner is up to !
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
Hours afterward, stock in Snap dropped by almost eight percent, before leveling off at six percent by the time the market closed.
This is a perfect example of just how powerful popular culture influence is, and how fast someone like Kylie Jenner can build or destroy a company.